Airport Bremen Wayfinding System

Airport Bremen Wayfinding System is a comprehensive navigational design solution implemented at a major German aviation hub, representing a significant advancement in airport orientation systems. Developed by Thomas Geissert and Anne Wichmann, this sophisticated wayfinding system combines high-contrast modern design elements with clear information hierarchy to enhance passenger experience and operational efficiency. The system, completed in 2018 after a six-year development period, features distinctive design elements including the implementation of Fago OT typography, a unique arrow element, and strategically employed high-contrast colors. The design prioritizes functional and psychological aspects, ensuring optimal visibility, readability, and barrier-free information access for international travelers. Notable technical features include contemporary aluminum cases equipped with optimized LED illumination and strategically positioned signage towers. The system employs a dual-level information hierarchy, with primary flight-related information taking precedence over secondary service facility directions. This Silver A' Design Award-winning project in the Graphics, Illustration and Visual Communication Design category demonstrates exceptional achievement in creating a calm, balanced visual environment that facilitates intuitive navigation while maintaining aesthetic sophistication. The design's success lies in its ability to promote safety, confidence, and deceleration among passengers through its modern, contemporary appearance, while simultaneously serving practical wayfinding needs through clear visual communication and innovative technological integration. The system's implementation includes advanced flight information display screens throughout the terminal complex, contributing to a comprehensive information chain that enhances the overall airport experience.

Author: Adam Dawson

Keywords: wayfinding system, airport navigation, modern signage design, passenger orientation, information hierarchy, visual communication

SOURCES:
https://competition.adesignaward.com/93704

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