Family Joy Wine Packaging

Family Joy Wine Packaging is an innovative wine packaging design that masterfully integrates Chinese New Year celebrations with contemporary wine culture, created by designer Xu Shihan. This culturally significant packaging design features a heartwarming illustration depicting a family gathered around a traditional round dining table during Chinese New Year festivities, capturing the essence of familial togetherness and celebratory moments. The design, measuring 383.5×115×374mm, employs sophisticated production techniques including pit paper printing and bronzing to achieve its distinctive aesthetic appeal. Developed in Shenzhen, China, between November and December 2018, this packaging solution effectively addresses the unique challenge of positioning wine as a culturally appropriate gift option in a market traditionally dominated by liquor consumption. The design's cultural sensitivity and emotional resonance are evident in its portrayal of family members raising wine glasses in celebration, creating an immediate connection with consumers seeking meaningful gift options for the Spring Festival period. The packaging's success lies in its ability to bridge Western wine culture with Chinese traditional values, making it particularly appealing for gift-giving occasions during the Chinese New Year. This innovative approach to packaging design earned recognition at the A' Design Award competition, receiving an Iron A' Design Award in the Packaging Design category, acknowledging its contribution to cultural integration through design. The project demonstrates exceptional understanding of consumer behavior and cultural nuances, while maintaining high standards of functionality and aesthetic appeal through its carefully considered dimensions and production methods.

Author: Adam Dawson

Keywords: wine packaging design, Chinese New Year celebration, family gathering illustration, cultural gift packaging, festive design elements, premium packaging solution

SOURCES:
https://competition.adesignaward.com/93982

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