Poznan Marathon Medal Presentation

Poznan Marathon Medal Presentation is an innovative commemorative design project that masterfully combines physical medal craftsmanship with dynamic digital animation to celebrate the 20th anniversary of a significant marathon event in Poznan, Poland. Created by the design team at Artmask Group in 2019, this multimedia presentation revolutionizes traditional athletic award presentation through its sophisticated integration of historical narrative and contemporary digital artistry. The physical medal, measuring 80mm x 7mm x 80mm and cast in steel and silver, features a distinctive design where small particles symbolically represent each year of the marathon's history and its participants. The medal's lanyard incorporates a chronological arrangement of historical photographs from previous marathon editions, complemented by the meaningful quote I left footprint in Poznan. The digital presentation component, rendered in 4K resolution, employs advanced animation techniques utilizing professional software including Houdini, Adobe After Effects, and 3D Studio MAX to create a compelling visual narrative. This innovative approach to medal presentation demonstrated remarkable effectiveness, resulting in a 15% increase in marathon registration following its implementation. The project, which earned a Silver A' Design Award in the Movie, Video and Animation Design category, represents a significant advancement in sports memorabilia presentation, successfully merging traditional commemorative design with contemporary digital storytelling techniques. The design pays tribute to the marathon's legacy while incorporating modern technological capabilities to create an emotionally resonant and visually striking presentation that serves both as a historical document and an engagement tool.

Author: Adam Dawson

Keywords: marathon medal design, sports memorabilia innovation, commemorative animation, athletic award presentation, digital storytelling techniques, sports heritage celebration

SOURCES:
https://competition.adesignaward.com/94314

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