Lithuanian Vodka Gold Vodka Packaging Design

Lithuanian Vodka Gold Vodka Packaging Design is an innovative packaging solution that exemplifies the harmonious fusion of traditional Lithuanian cultural elements with contemporary design aesthetics. Created in 2014, this sophisticated packaging design masterfully emphasizes the essential qualities of vodka - purity and clarity - while incorporating elements of national identity through a modernized interpretation of ethnic motifs. The design features a transparent label with delicate golden elements, utilizing a perforated decorative pattern that transformed the previously massive appearance into an elegant, lighter visual composition. The technical execution involved meticulous development of transparent label printing techniques, combining specialized lacquer components and foils to achieve optimal visibility and shelf presence. The 700ml bottle, measuring 72mm in width and 295mm in height, showcases a refined balance between traditional and modern elements, where authentic ethnic motifs have been thoughtfully reimagined into an uncluttered, contemporary composition. The design successfully overcame several technical challenges inherent to transparent label printing, including the complexity of achieving dimensional effects and maintaining visibility on retail shelves. This innovative approach to packaging design earned recognition with a Bronze A' Design Award in the Packaging Design Category, acknowledging its contribution to the field of packaging design through its creative solution that effectively communicates brand heritage while maintaining modern appeal. The design's success lies in its ability to retain brand recognition while introducing significant visual improvements, demonstrated through the clever deconstruction of the traditional shield-shaped label into repeated elements that maintain visual connection with the brand's heritage.

Author: Adam Dawson

Keywords: premium vodka packaging, Lithuanian cultural design, transparent label innovation, ethnic motif modernization, golden foil application, beverage brand identity

SOURCES:
https://competition.adesignaward.com/39586

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