Apollee Olive Oil Packaging

Apollee Olive Oil Packaging is an innovative premium olive oil packaging design that exemplifies the harmonious fusion of Greek heritage and contemporary sophistication. Created by designer Antonia Skaraki and team in Athens, Greece, this distinguished packaging solution draws inspiration from the ancient olive groves and the mythological connection to Apollo, the god of light. The design's distinctive aesthetic is characterized by its unique structural form that pays homage to olive tree trunks, establishing a visual narrative that connects consumers with nature's raw beauty. The packaging system comprises a meticulously crafted glass bottle with a capacity of 515ml and height of 222mm, complemented by a thoughtfully designed box measuring 244 x 95mm. The material selection demonstrates a commitment to environmental consciousness, utilizing glass and paper components that align with sustainable packaging principles. The design's sophisticated color palette, incorporating gold and earthy tones, effectively communicates the product's premium positioning while celebrating its Greek origins. This packaging design, which earned the prestigious Golden A' Design Award in the Packaging Design category, successfully transforms the consumer experience into an immersive journey, featuring strategic placement of brand storytelling elements on the lateral sides that facilitate meaningful engagement with the product. The design's success lies in its ability to balance functional efficiency with aesthetic excellence, creating a tactile and visual experience that elevates the premium olive oil category through its innovative approach to packaging design.

Author: Adam Dawson

Keywords: olive oil packaging design, premium product packaging, sustainable packaging, Greek design heritage, luxury food packaging, innovative bottle design

SOURCES:
https://competition.adesignaward.com/94658

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