Psiloreitis Soft Drink Gazoza

Psiloreitis Soft Drink Gazoza is a distinguished limited edition packaging design for a traditional Greek soft drink that celebrates seven decades of beverage heritage through innovative visual storytelling. Created by designer Antonia Skaraki and team in Athens, Greece, this packaging design masterfully integrates historical elements spanning from the 1950s to the 2010s, featuring distinct decade-specific themes including Jeans & Jeanius Icons from the 50s, Hippie culture from the 60s, Disco aesthetics from the 70s, vibrant color schemes from the 80s, fashion elements from the 90s, and technological motifs from the 2000s. The design utilizes environmentally conscious materials, combining glass bottles measuring 19.2 cm in width and 16 cm in height with sleeve paper labels, demonstrating a commitment to sustainable packaging solutions. The project's distinctive approach to visual storytelling through modern patchworks and uplifting patterns transforms conventional beverage packaging into collectible artifacts, effectively bridging nostalgic appeal with contemporary design sensibilities. This innovative packaging design earned recognition at the A' Design Award competition, receiving the Iron A' Design Award in the Packaging Design category, acknowledging its contribution to the field of packaging design through its creative interpretation of historical trends and commitment to sustainable practices. The design successfully addresses the challenge of maintaining brand heritage while creating a modern market presence, establishing a unique visual language that resonates with both longtime consumers and new audiences through its thoughtful integration of period-specific design elements and contemporary aesthetic principles.

Author: Adam Dawson

Keywords: beverage packaging design, limited edition packaging, sustainable design, nostalgic branding, Greek soft drinks, vintage-inspired graphics

SOURCES:
https://competition.adesignaward.com/94659

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