Elte Btk Hok Identity And Webdesign

Elte Btk Hok Identity and Webdesign is a comprehensive digital branding and web development project that exemplifies modern user interface design principles and innovative identity solutions for academic institutions. This Silver A' Design Award-winning project, completed in 2018, represents a significant transformation of a student union's digital presence through a systematic approach to visual identity and web architecture. The design encompasses a complete overhaul of an eleven-page website structure, incorporating minimalistic design elements and randomly generated squared patterns as distinctive background features. The project's core strength lies in its user-centric approach, demonstrated through extensive usability testing and research-driven design decisions that prioritize intuitive navigation and accessibility. The responsive design framework ensures optimal functionality across various devices, while the implementation of navigation tiles at the top of each page creates a seamless user experience. The visual identity component involved modernizing an existing vintage-style logo, establishing a fresh foundation for the organization's contemporary digital presence. Developed using Adobe Creative Suite applications including Illustrator, Photoshop, and After Effects, the project demonstrates technical sophistication in both its structural and aesthetic elements. The design team's approach focused on creating a consistent and systematic design pattern that could be effectively implemented across all pages, resulting in a cohesive and professional digital ecosystem that effectively represents the values and functions of a student organization within higher education.

Author: Adam Dawson

Keywords: website design, digital branding, user interface, responsive web development, academic identity, student organization design

SOURCES:
https://competition.adesignaward.com/95523

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