Rotass Haute Joallerie Chongqing Store

Rotass Haute Joallerie Chongqing Store is an innovative interior design project that exemplifies the convergence of luxury retail architecture and artistic expression, completed in 2019 in Chongqing, China. This sophisticated two-story commercial establishment, spanning 280 square meters, represents a masterful renovation that transforms a conventional retail space into an immersive jewelry shopping experience. The design philosophy artfully integrates religious architectural elements with contemporary aesthetics, featuring a ground floor that communicates the brand's aesthetic through carefully crafted gypsum sculptures, while copper staircases and mirrored ceiling treatments create a compelling vertical dynamism. The innovative spatial arrangement includes an elevated mezzanine that serves dual purposes as both a space extension and an exclusive VIP reception area. The second floor's design language draws inspiration from ecclesiastical architecture, incorporating numerous church-inspired elements to enhance the ceremonial atmosphere, particularly relevant to the store's focus on wedding jewelry. The interior's material palette primarily consists of gypsum board, steel plate mirrors, and white steel piping, creating a harmonious blend of textures and reflective surfaces. A particularly distinctive feature is the corridor's cutting wall design, which simulates the experience of moving through a diamond's facets, while custom wallpaper featuring jewelry designer manuscripts adds a personal touch to the space. This exceptional design earned the Platinum A' Design Award in the Interior Space, Retail and Exhibition Design category, recognized for its innovative approach to luxury retail design and its successful integration of artistic elements with commercial functionality.

Author: Adam Dawson

Keywords: luxury retail design, jewelry store architecture, contemporary commercial interior, religious architectural elements, immersive shopping experience, custom jewelry boutique

SOURCES:
https://competition.adesignaward.com/95560

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