Ad Jinli Sales Center

Ad Jinli Sales Center is an innovative architectural renovation project located at a significant urban intersection, exemplifying the thoughtful transformation of existing structures to meet contemporary needs while preserving cultural heritage. This 800-square-meter development, completed in May 2019, represents a sophisticated approach to urban renewal through its strategic integration of modern design elements with practical functionality. The project, designed by Weimo Feng, demonstrates exceptional consideration for sustainable urban development by incorporating dual-purpose planning - initially serving as a sales center while being pre-configured for future conversion into a public bookstore, requiring zero demolition for the transition. The architectural design showcases remarkable attention to environmental challenges, utilizing solid wall sheltering along the urban main road to mitigate noise while maintaining natural illumination through strategically placed openings. The interior design features a carefully curated selection of premium materials, including terrazzo flooring, marble and wood wall facings, and a combination of gypsum board and wood grain aluminum board for the ceiling, creating an atmosphere that balances sophistication with warmth. The project, which earned a Silver A' Design Award in the Interior Space, Retail and Exhibition Design category, particularly stands out for its innovative approach to urban space utilization and its consideration of long-term community impact. The design's emphasis on sustainable urban development and cultural integration is evident in its careful consideration of post-sales functionality, transforming what could have been a temporary commercial space into a lasting contribution to the city's cultural landscape.

Author: Adam Dawson

Keywords: urban renewal, architectural transformation, sustainable design, cultural space, interior innovation, adaptive reuse

SOURCES:
https://competition.adesignaward.com/95662

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