Zhengyuanpu Travellers Series Pu'er Tea Packaging

Zhengyuanpu Travellers Series Pu'er Tea Packaging is an innovative portable tea packaging design that revolutionizes the traditional presentation of Pu'er tea, one of China's most esteemed traditional beverages particularly favored by business elite. Created by designers Luo Xing, Chen Juhua, and Fu Yating, this sophisticated packaging solution masterfully addresses the contemporary needs of mobile consumers while preserving the cultural significance of Pu'er tea consumption. The design, which garnered a Bronze A' Design Award in the Packaging Design category, features compact dimensions of 50mm x 85mm x 3mm, making it ideally suited for travelers and business professionals. The packaging employs premium cotton paper as its primary material, enhanced through advanced printing technologies including embossing, debossing, and foil stamping, which not only ensures product protection but also delivers an aesthetically refined presentation. This innovative design accommodates the traditional 357g Pu'er tea cake format, precisely portioned into 5g servings for optimal brewing, and includes consideration for essential tea preparation tools, notably the tea pin used for separating the compressed tea leaves. The project, completed in Autumn 2019 in Kunming, demonstrates exceptional attention to material safety and manufacturing efficiency while maintaining high aesthetic standards that appeal to discerning consumers. The design's success lies in its ability to balance traditional tea culture with modern portability requirements, creating a harmonious fusion of functionality and visual sophistication.

Author: Adam Dawson

Keywords: portable tea packaging, luxury design, traditional Chinese tea, contemporary packaging innovation, sustainable materials, premium beverage presentation

SOURCES:
https://competition.adesignaward.com/97130

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