Laround Website

Laround Website is an award-winning digital platform designed to showcase and facilitate tour bookings in Los Angeles, distinguished by its minimalist aesthetic and innovative cartographic-inspired design approach. Created by UI/UX designer Anna Muratova, the website exemplifies a sophisticated blend of functionality and visual appeal, featuring an illustrative map of Downtown LA as its centerpiece, complemented by strategic use of lines and circles to represent movement patterns. The design, which garnered a Bronze A' Design Award in the Website and Web Design category in 2020, employs bold typography and a carefully curated blue accent color scheme to create a modern, clean interface. The responsive website, optimized for desktop, tablet, and mobile devices, incorporates an intuitive left-sided navigation menu that transforms to a top menu in mobile versions, allowing users to select specific tours or customize their own experiences. The platform's thoughtful information architecture includes detailed tour descriptions accompanied by interactive photo galleries that transition from monochrome to color on hover, with full-screen viewing capabilities. Developed over a month-long period between December 2019 and January 2020, the website successfully addresses the challenge of creating an informative yet visually distinctive platform that stands out in the competitive tourism sector. The design's emphasis on user experience is evident in its streamlined booking process and comprehensive content presentation, including video elements that provide potential tourists with immersive previews of available tours.

Author: Adam Dawson

Keywords: minimalist web design, interactive tourism platform, responsive website design, cartographic interface, user experience optimization, digital tour booking

SOURCES:
https://competition.adesignaward.com/97369

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