Tualcom Logo And Brand Identity

Tualcom Logo and Brand Identity is a sophisticated visual communication system designed to represent a prominent technology company operating in communication and RF technologies. The design, which earned a Bronze A' Design Award in Graphics, Illustration and Visual Communication Design category, masterfully integrates radiofrequency wave aesthetics into its core visual elements. The logomark ingeniously connects the letters T, U, A, and L through a continuous flowing line that symbolizes radio waves, while the 'COM' portion is subtly represented through an extended red band, creating a harmonious balance between explicit and implicit visual communication. The comprehensive brand identity system employs a strategic interplay of horizontal red stripes coupled with vertical blue elements, establishing a cohesive visual language that reflects the company's core values of efficiency, connectivity, and technological advancement. The design's technical execution includes carefully calibrated PMS color codes for both digital and printed applications, with corresponding RAL equivalents selected for interior spaces, ensuring consistent brand representation across all touchpoints. This meticulous attention to detail extends to the creation of a comprehensive brand identity guidelines manual that facilitates proper implementation while preserving the visual system's integrity. The project, completed between October 2018 and February 2019, successfully addresses the challenge of maintaining brand recognition while introducing innovative design elements, demonstrating exceptional problem-solving through the preservation and refinement of the existing color scheme while introducing a more sophisticated and meaningful visual language.

Author: Adam Dawson

Keywords: visual identity design, brand communication, radiofrequency aesthetics, corporate identity system, technological branding, communication design

SOURCES:
https://competition.adesignaward.com/97583

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