Route Poster

Route Poster is an innovative typographic design project that explores the intersection of urban typography and dynamic visual communication. The design draws inspiration from authentic city typefaces, specifically focusing on the elegant handwritten letterforms discovered on a commercial van during urban field research. The distinctive feature of this design lies in its unique double-stroke technique, which mimics the visual effect created by markers on glossy surfaces, creating a compelling visual language that suggests movement and direction. The name Route was conceptually derived from both the circumstances of its inspiration—captured during an urban journey—and the visual parallel between the double-line aesthetic and wheel tracks left on roads. This Bronze A' Design Award-winning work in the Graphics, Illustration and Visual Communication Design category demonstrates a sophisticated understanding of typography's role in contemporary visual culture. The design successfully translates spontaneous urban letterforms into a refined poster format, maintaining the energy and authenticity of street typography while elevating it through thoughtful composition and execution. The project exemplifies how careful observation of everyday typography can be transformed into meaningful design work, bridging the gap between vernacular and professional design practices. The double-stroke technique serves not only as a visual element but also as a metaphorical representation of journey and movement, creating a dynamic visual narrative that engages viewers and communicates the concept of route and passage.

Author: Adam Dawson

Keywords: typography, urban design, visual communication, poster design, double-stroke technique, contemporary graphics

SOURCES:
https://competition.adesignaward.com/97908

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