Queen Turmeric Brand Design

Queen Turmeric Brand Design is an innovative and sophisticated brand identity project that revolutionizes the visual presentation of health supplements through its distinctive chess-inspired conceptual framework. The design, which garnered a Silver A' Design Award in the Photography and Photo Manipulation Design category, masterfully integrates the metaphorical power of chess, particularly the queen piece, to convey authority, strategic wisdom, and premium positioning in the health supplement market. The visual identity employs a refined color palette of black and gold, creating a striking contrast that elevates the brand's perceived value and distinguishes it from traditional health product imagery. Through meticulous photographic execution utilizing low-light technology, fog machines, and strategic stage lighting, the design creates an atmospheric narrative that transforms conventional health product marketing into an artistic statement. The creative direction deliberately challenges established market conventions by moving away from typical family-oriented imagery, instead presenting a powerful, queen-like feminine archetype that resonates with contemporary consumers. The technical execution involved sophisticated photography using Canon 5D Mark III cameras with 125mm lenses, complemented by professional post-production in industry-standard software. This comprehensive brand design, completed in 2019, demonstrates exceptional innovation in its approach to health product visualization, successfully merging elements of fashion photography with product marketing while maintaining a cohesive narrative that speaks to female empowerment and premium positioning in the health supplement sector.

Author: Adam Dawson

Keywords: brand identity, health supplements, chess concept, premium packaging, photographic art, visual marketing

SOURCES:
https://competition.adesignaward.com/97933

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