Bonsai - Podere Le Ripi Wine

Bonsai - Podere Le Ripi Wine is an innovative premium wine packaging design that exemplifies the harmonious fusion of traditional viticulture and contemporary aesthetic sensibilities. This distinguished design, created by Paolo Rossetti in Italy, features a sophisticated screen-printed decoration directly applied to dark glass bottles, utilizing a refined combination of platinum, gold, and matte black finishes to depict a singular vine motif. The design concept draws profound inspiration from the unique cultivation method where grapevines are grown in confined spaces, encouraging deep root development for enhanced nourishment - a practice that mirrors the ancient Japanese art of bonsai cultivation. The 13x4 cm decoration eschews conventional paper labels in favor of a directly screen-printed design, creating a more premium and collectible presentation that reflects the wine's exceptional character. This Bronze A' Design Award-winning packaging design, recognized in the Packaging Design category, represents a significant evolution in wine bottle aesthetics, having originated with a paper label design in 2011 before transitioning to the more sophisticated screen-printed version in 2019. The design's success lies in its ability to communicate the product's uniqueness through visual storytelling, where each bottle becomes a canvas for expressing the wine's biodynamic origins and limited production nature, effectively elevating the consumer experience through thoughtful design implementation.

Author: Adam Dawson

Keywords: wine packaging, premium viticulture, screen printing design, biodynamic winemaking, luxury bottle decoration, Italian wine branding

SOURCES:
https://competition.adesignaward.com/98346

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