Superlimao Brand Identity

Superlimao Brand Identity is a comprehensive visual communication system developed for an architectural firm, exemplifying a sophisticated blend of contemporary design principles and sustainable architectural values. The identity system, created in 2019, features a distinctive logotype inspired by grotesque typography, complemented by a vibrant array of surreal illustrations and patterns that establish a dynamic visual language. This innovative approach to brand identity allows for modular communication, seamlessly transitioning between sobriety and expressiveness depending on context. The design solution encompasses various touchpoints, including business cards produced with 600g weight paper, envelope stickers, institutional presentations, and large-format posters measuring 420mm x 620mm printed on 75g offset paper. The visual system's unique characteristic lies in its ability to deconstruct traditional architectural communication paradigms while maintaining professional credibility, achieved through the thoughtful contrast between the austere logotype and playful visual elements. The identity extends beyond conventional corporate applications to function as an urban intervention, with posters serving as manifestos that challenge the monotonous cityscape. This Bronze A' Design Award-winning project demonstrates exceptional merit in addressing contemporary communication challenges while promoting sustainable architectural practices through visual design. The identity system's success lies in its ability to create diverse visual narratives that effectively communicate the brand's culture while maintaining consistency across various applications, from intimate business collateral to large-scale urban installations.

Author: Adam Dawson

Keywords: brand identity design, sustainable architecture, visual communication, corporate identity system, urban intervention, contemporary typography

SOURCES:
https://competition.adesignaward.com/98423

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