Korea Sport Coach Federation Branding And Visual Identity

Korea Sport Coach Federation Branding and Visual Identity is a comprehensive visual communication system designed to represent a significant sports organization in the Republic of Korea, created by designers Yena Choi and Jinha Seo. The design's centerpiece is an innovative heart-shaped logo derived from the X-Y axis, symbolizing the dynamic relationship between athletes' euphoria and coaches' dedication. This sophisticated identity system incorporates four meaningful puzzle pieces within the logo: an ear representing active listening, an arrow signifying direction and goals, a foot symbolizing athletic ability, and a heart embodying passion. The visual identity extends across multiple touchpoints, including carefully crafted eco-friendly bags produced through digital printing methods and meticulously designed A5-sized members' booklets featuring premium materials such as Scotland paper for covers and Vent Nouveau for interior pages. The project, which commenced in August 2019 in Seoul, demonstrates exceptional attention to detail in typography development, particularly in addressing the complexity of Korean character combinations. The design system's versatility allows for consistent application across various promotional materials, events, and organizational communications, while maintaining its core visual integrity. This professional branding solution, recognized with a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, effectively combines strategic thinking with aesthetic excellence to create a cohesive visual language that resonates with the sports community and effectively communicates the organization's values and mission.

Author: Adam Dawson

Keywords: sports branding, visual identity design, logo design, Korean typography, sports federation branding, corporate identity system

SOURCES:
https://competition.adesignaward.com/98641

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