Mitsubishi EK X (Cross) Brochure

Mitsubishi eK X (Cross) Brochure is an award-winning marketing communication design that exemplifies innovative automotive promotional material, created to showcase a crossover SUV variant of a kei car. The brochure, designed by Tomohira Kodama, embodies the Cute Beast concept through its bold visual approach, utilizing a striking yellow and black color scheme to capture immediate attention while communicating the vehicle's distinctive characteristics. This comprehensive marketing collateral effectively presents the vehicle's dual personality - combining the robust SUV aesthetics with compact kei car practicality - through thoughtfully structured content and dynamic visual elements. The design successfully translates the brand message Drive your Ambition into print format, highlighting the vehicle's powerful performance capabilities alongside its efficient fuel consumption characteristics. The brochure's design philosophy reflects deep consumer insights, specifically targeting audiences who seek novel experiences and possess an exploratory mindset. Through its sophisticated layout and strategic use of visual hierarchy, the brochure comprehensively showcases individual functions and performance features while maintaining strong aesthetic appeal. This exceptional piece of communication design was recognized with a Silver A' Design Award in the Advertising, Marketing and Communication Design category in 2020, acknowledging its excellence in creative execution and effective message delivery. The brochure represents a significant achievement in automotive marketing materials, demonstrating how sophisticated design can effectively communicate complex product features while maintaining visual appeal and brand consistency.

Author: Adam Dawson

Keywords: automotive brochure design, crossover SUV marketing, kei car promotion, Japanese vehicle advertising, marketing communication design, visual brand storytelling

SOURCES:
https://competition.adesignaward.com/98866

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