Gan Song Brand Visual

Gan Song Brand Visual is a comprehensive brand identity system that artfully integrates the cultural heritage of China's Mayang region with contemporary design principles. The visual identity, created by designer Biwei Zhu, draws profound inspiration from the geomorphic characteristics of the region and the rich cultural traditions of the Miao people, particularly focusing on the iconic Jinjiang River landscape and its selenium-rich terroir. The design system employs sophisticated line arrangements to depict the undulating mountainous terrain, while incorporating stylized representations of Miao girls with characteristic smiling expressions, symbolizing harvest and hope. This Bronze A' Design Award-winning project demonstrates exceptional technical execution through its implementation across various media, utilizing advanced production techniques such as foil embossing, laser cutting, and gilding. The visual system's vectorized patterns and carefully calibrated color schemes ensure consistent reproduction across diverse applications, including brochures, envelopes, packaging, and outdoor advertisements. The design's significance extends beyond mere aesthetic appeal, serving as a cultural bridge that promotes local heritage while facilitating commercial objectives. The name Gan Song, which poetically translates to singing praises of nature and life, reflects the project's dual purpose of celebrating regional identity and supporting economic development through thoughtful brand management.

Author: Adam Dawson

Keywords: brand identity design, cultural heritage, visual communication, Miao culture, packaging design, regional branding

SOURCES:
https://competition.adesignaward.com/98901

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