Buchanan's Red Seal Branding And Redesign

Buchanan's Red Seal Branding and Redesign is a distinguished luxury packaging design project that exemplifies excellence in premium spirits presentation, earning recognition with a Golden A' Design Award in the Packaging Design category. This comprehensive redesign encompasses a sophisticated bottle structure, package design, and gift box that harmoniously blend traditional craftsmanship with contemporary luxury aesthetics. The design features an elegant bottle silhouette characterized by gentle curves that showcase an iconic seal at its center, complemented by an embossed crest visible through the front of the bottle, creating a captivating interplay between front and back elements. The attention to detail extends to the bottle's distinctive green tint base, while the closure combines red textured wood with engraved gold metal, reflecting premium quality and heritage. The packaging's technical sophistication is evident in its mixed-material approach, featuring metallic substrates, micro-embossed neck labels, transparent PSL bottom labels with raised gloss varnish, and a meticulously molded wax-like seal highlighted with gold accents. The design's presentation culminates in an elegant deep red gift box that opens like a book, creating a ceremonial unveiling experience. This award-winning design successfully balances luxury cues with functional excellence, incorporating innovative production techniques while maintaining brand heritage through careful material selection and aesthetic refinement.

Author: Adam Dawson

Keywords: Premium spirits packaging, luxury brand redesign, heritage bottle design, mixed-material packaging, premium gift presentation, innovative closure design

SOURCES:
https://competition.adesignaward.com/99305

Help us improve the Design+Encyclopedia, contribute your alternative definition for Buchanan's Red Seal Branding And Redesign today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.