Bomapp Brand Identity Design

Bomapp Brand Identity Design is a comprehensive visual identity system developed for an insurtech platform that innovatively combines the Korean word boheom (insurance) with MAP to create a meaningful brand presence. This sophisticated design project, completed in 2020, encompasses a meticulously crafted symbol and logotype that embodies the concept of embrace while adhering to mathematical precision through the golden ratio. The identity system features a distinctive 'B' symbol that serves dual purposes - functioning both as an initial letter and as a visual representation of the brand's core value of embracing everyday life. The design employs a strategic blue and white color palette, with the logo maintaining a minimum dimension requirement of 7mm and 72 dpi resolution to ensure consistent reproduction across various media channels. The brand identity successfully addresses the challenge of making complex insurance-related information more accessible and user-friendly while maintaining a professional yet approachable aesthetic. This Bronze A' Design Award-winning work demonstrates exceptional attention to detail in its execution, particularly in how it transforms abstract concepts of trust and innovation into tangible visual elements. The comprehensive identity system extends across multiple touchpoints including mobile applications, web interfaces, and offline materials, creating a cohesive brand experience that effectively communicates the platform's mission of simplifying insurance-related processes.

Author: Adam Dawson

Keywords: brand identity design, insurtech branding, visual communication, corporate identity system, financial service design, digital platform branding

SOURCES:
https://competition.adesignaward.com/99409

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