Lazord Cafe

Lazord Cafe is an award-winning hospitality concept and brand identity project that draws profound inspiration from the historical significance of Lapis Lazuli stone, known as Lazord in Arabic. Located in the heart of Musandam governorate, this sophisticated cafe establishment represents a harmonious fusion of traditional Omani culture and contemporary design sensibilities. The comprehensive design solution encompasses multiple touchpoints, including a minimalist logo design, carefully curated stationery, custom coffee cup designs, and an integrated interior design scheme that reflects the majestic blue hues associated with the namesake stone. The project, conceived and executed by designer Shadi Al Hroub, pays homage to the 6,500-year heritage of Lapis Lazuli, a gem historically treasured by ancient civilizations for its celestial blue color and symbolic representation of wisdom and truth. The cafe's brand identity successfully translates these historical elements into a modern context, featuring innovative paper materials and sustainable practices in its service delivery. The establishment distinguishes itself through its specialized menu, which prominently features traditional Omani Arabic coffee and halwa, complemented by contemporary beverages that incorporate traditional flavor profiles. The design work, which was completed in November 2019 in Muscat, Oman, received recognition at the A' Design Award competition, earning an Iron A' Design Award in the Packaging Design category for its innovative approach to brand identity and packaging solutions. The project demonstrates exceptional attention to material quality and finishing details, effectively combining various design elements to create an exquisite style that embodies the wisdom and cultural significance associated with its conceptual inspiration.

Author: Adam Dawson

Keywords: hospitality design, brand identity, Arabic culture, traditional cuisine, packaging innovation, cultural heritage

SOURCES:
https://competition.adesignaward.com/99992

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