Fenjiu Liquor

Fenjiu Liquor is a distinguished Chinese alcoholic beverage that exemplifies the harmonious fusion of traditional craftsmanship and contemporary design aesthetics. The packaging design, created by Zhang Zhipeng, represents a sophisticated interpretation of Chinese cultural elements, featuring an octagonal glass bottle that symbolizes perfection and refinement in Chinese philosophy. The 500ml vessel, standing 25.5cm tall with a diameter of 7.8cm, employs innovative glass spraying techniques to achieve a translucent blue finish, while incorporating traditional window flower patterns and apricot blossom motifs that pay homage to Chinese artistic heritage. The design's multilayered approach is evident in its four-tiered top pattern, reminiscent of flowing waves, which symbolizes the product's global aspirations and exceptional quality. The packaging's cultural significance is further enhanced through the integration of traditional paper-cutting techniques and modern bronzing technology, creating a visual narrative that bridges ancient Chinese craftsmanship with contemporary design sensibilities. This innovative approach to packaging design, which earned recognition at the A' Design Award Competition, successfully addresses the challenge of maintaining cultural authenticity while appealing to modern consumers, particularly through its thoughtful incorporation of traditional elements such as the apricot flower-shaped bottle cap, which serves as a geographical and cultural identifier. The design's attention to detail extends to its outer packaging, which utilizes specialized black paper with bronzing techniques, creating a cohesive design language that elevates the traditional liquor category into a modern luxury product segment.

Author: Adam Dawson

Keywords: Chinese liquor design, traditional window patterns, apricot blossom motif, cultural packaging innovation, premium beverage packaging, glass bottle engineering

SOURCES:
https://competition.adesignaward.com/100408

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