Co Ba Coffee Packaging Design

Co Ba Coffee Packaging Design is an innovative packaging solution created by graphic designer My Linh Mac that exemplifies the fusion of Vietnamese cultural heritage with contemporary design aesthetics. This Bronze A' Design Award-winning packaging design, conceived between October 2019 and January 2020, represents a significant achievement in visual communication and brand identity development for a Vietnamese coffee startup. The design's conceptual foundation draws inspiration from Vietnamese agricultural landscapes and cultural symbolism, particularly incorporating the Vietnamese term Co Ba (second aunt) to evoke familial bonds and community cohesion. The packaging features a minimalist representation of its namesake proprietor, utilizing a thoughtfully curated color palette that reflects Vietnam's agricultural terroir where the coffee beans are cultivated. The design successfully breaks from traditional French colonial coffee presentation while introducing authentic Vietnamese coffee culture, specifically highlighting specialty products such as egg coffee, to international markets. The packaging system, crafted from recyclable paper and polyester materials, demonstrates environmental consciousness while maintaining functional efficiency. With dimensions of 3/8 x 2 1/2 x 13 inches, the coffee pouches are designed to appeal to young, mobile consumers while ensuring product preservation. The design methodology involved extensive historical research into Vietnamese culinary evolution, cultural analysis, and visual data collection, resulting in a modern interpretation that bridges traditional values with contemporary market demands. This packaging design project, which earned recognition at the prestigious A' Design Award competition in the Packaging Design category, exemplifies excellence in brand identity development, cultural storytelling, and sustainable design practices.

Author: Adam Dawson

Keywords: packaging design, Vietnamese coffee culture, sustainable packaging, brand identity, cultural heritage, minimalist design

SOURCES:
https://competition.adesignaward.com/100984

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