Frangi Premium Skin Care Series

Frangi Premium Skin Care Series is an innovative packaging design solution that exemplifies the harmonious balance between uniformity and individuality across a comprehensive skincare collection. Developed in 2020, this sophisticated packaging system encompasses five distinct products, featuring a meticulously crafted design language centered around the iris flower motif as its core visual element. The series demonstrates exceptional attention to material selection and aesthetic refinement, utilizing frosted acrylic, matte glass, and PE materials to create a cohesive yet differentiated product family. The design's distinctive vertical striping pattern, inspired by plant stalks' natural water absorption properties, serves both as a functional visual metaphor and a unifying design element across the range. Each product in the collection showcases refined embossing techniques, particularly evident in the facial cream, toner, and facial cleansing cream packaging, where the iris motif is subtly integrated between the vertical stripes. The attention to detail extends to specialized components such as the cream application spoon and eye serum massaging cap, both of which incorporate the iris-inspired design elements. The series represents a significant achievement in premium skincare packaging design, recognized with a Silver A' Design Award in the Packaging Design category, highlighting its contribution to advancing packaging design standards through its innovative approach to visual storytelling and functional elegance. The design successfully addresses the challenge of maintaining brand consistency while differentiating individual products, achieving this through thoughtful material selection and sophisticated light refraction effects that enhance shelf presence without compromising practicality or production efficiency.

Author: Adam Dawson

Keywords: premium skincare packaging, iris motif design, vertical stripe pattern, luxury cosmetic branding, sustainable beauty packaging, innovative material application

SOURCES:
https://competition.adesignaward.com/101029

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