UltiSante Brand Identity Brand Identity

UltiSante Brand Identity Brand Identity is a comprehensive visual communication system developed for the medical field, embodying the principles of hope, innovation, and human wellness through sophisticated design elements. Created in 2019, this brand identity system employs a distinctive color palette featuring a contrasting combination of green and deep gray, symbolizing the intersection of natural healing and scientific advancement. The design's core visual language manifests through multiple touchpoints, including envelopes, wall displays, catalogs, and lighting installations, with precise dimensional specifications ensuring consistency across all applications. The identity system's sophisticated use of color gradients expresses the progressive journey toward optimal health, while the integration of gold accents reinforces the prestigious nature of medical innovation. This thoughtfully crafted visual identity successfully balances rational and emotional elements, incorporating multiple conceptual layers that communicate entrance, spread, and transformation. The design's execution spans various formats, from intimate printed materials (210 x 297mm catalogs) to expansive environmental applications (4500 x 2700mm wall displays), demonstrating its versatility and scalability. The project, which earned a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, represents a significant achievement in healthcare-related visual communication, effectively conveying complex medical concepts through refined aesthetic choices. The identity system's careful consideration of human-centric design principles and innovative approach to scientific communication establishes a new paradigm in medical brand identity design, particularly in its ability to convey messages of hope and advancement in healthcare.

Author: Adam Dawson

Keywords: healthcare branding, medical innovation design, visual identity system, brand communication, scientific aesthetics, wellness design

SOURCES:
https://competition.adesignaward.com/101047

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