Daikure Brand Identity Poster

Daikure Brand Identity Poster is a distinguished visual communication design project that exemplifies the fusion of Japanese industrial heritage with contemporary brand storytelling. Created as part of a comprehensive brand identity system for a leading Japanese heavy industry manufacturer, this photographic poster series masterfully captures the essence of craftsmanship and technological innovation through its portrayal of actual company employees. The design's conceptual foundation rests on three primary pillars: authenticity, professional expertise, and industrial heritage, conveyed through carefully composed portraits that emphasize facial expressions, particularly the intensity of the subjects' gazes, and their professional postures. The visual composition employs sophisticated lighting techniques and a predominantly dark blue color palette to create dramatic contrast, effectively communicating the brand's core values of professionalism and meticulous attention to detail. The poster series stands out for its authentic representation of industrial craftsmanship, featuring real craftsmen rather than models, thereby establishing a genuine connection with the company's six-decade legacy of manufacturing excellence. The photographic execution particularly emphasizes the subjects' steadfast eyes and dignified postures, symbolizing the precision and boldness inherent in their profession. This innovative approach to industrial brand identity photography earned recognition with a Bronze A' Design Award in the Advertising, Marketing and Communication Design category, acknowledging its success in conveying complex brand values through visual storytelling. The design's significance lies in its ability to bridge traditional Japanese manufacturing values with contemporary visual communication, creating a powerful narrative that resonates with both industrial expertise and human craftsmanship.

Author: Adam Dawson

Keywords: brand identity photography industrial design Japanese craftsmanship visual communication corporate portraiture

SOURCES:
https://competition.adesignaward.com/101065

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