Ugly Monster Package

Ugly Monster Package is an innovative packaging design project that exemplifies the fusion of cultural preservation, social responsibility, and creative branding. Created in 2019 as part of a university social responsibility initiative in Taiwan, this distinctive packaging concept features a charming character design inspired by the local guava fruit cultivation in Yanchao, a small town known for its agricultural heritage. The design incorporates a vibrant fluorescent green color scheme and unique character proportions, featuring an endearing monster with an unbalanced ratio between body and legs, deliberately crafted to convey authenticity and positive energy. The package, measuring 70mm in width, 195mm in length, and 20mm in height, serves dual purposes: promoting merchandise while drawing attention to the aging farming community of Yanchao. The character's rugged surface texture and distinctive appearance metaphorically represent the dedicated work of local farmers, while its playful design elements create an accessible bridge between younger generations and traditional agricultural culture. This socially conscious design project, which resulted in a popsicle product launched throughout Taiwan, garnered significant media attention and earned recognition with a Bronze A' Design Award in the Packaging Design category, acknowledging its innovative approach to combining commercial appeal with cultural preservation. The design successfully demonstrates how packaging can transcend its primary function to become a powerful tool for social awareness and community support, while maintaining professional excellence in both aesthetic and functional aspects.

Author: Adam Dawson

Keywords: packaging design, social responsibility, character design, cultural preservation, agricultural heritage, brand innovation

SOURCES:
https://competition.adesignaward.com/101073

Help us improve the Design+Encyclopedia, contribute your alternative definition for Ugly Monster Package today!

About the Design+Encyclopedia
The Design+Encyclopedia is a crowd-sourced reference of information on design. Unlike other crowd-sourced publications on design, the Design Encyclopedia is edited and actively monitored and publishing is only possible after review of submitted texts. Furthermore, editors of the Design Encyclopedia are mostly consisting of award winning designers who have proven their expertise in their design respective fields. Information posted at design encyclopedia is copyrighted, you are not granted a right to use the text for any commercial reasons, attribution is required. If you wish to contribute to the design encyclopedia, please first register or login to A' Design Award and then start a new design encyclopedia entry.