Adore Repackaging Sanitary Pads

Adore Repackaging Sanitary Pads is an innovative packaging design project that revolutionizes the presentation and functionality of feminine hygiene products through its distinctive typographic approach and thoughtful user-centered design. The design employs Aloja, a handwritten typeface, as its primary design element to convey youth and vibrancy while maintaining a minimalist aesthetic against a clean background, marking a significant departure from conventional sanitary pad packaging designs. This comprehensive rebranding initiative, developed through extensive market research targeting modern, independent, and professional women, features a fully sealed aluminum packaging system with resealable capability, ensuring optimal hygiene and preservation of the products. The design encompasses three distinct variants - Pantyliner (Get Comfortable), Day (Happy Days), and Night (Sweet Dreams) - each meticulously sized to accommodate specific product dimensions while maintaining consistent brand identity. The project, which launched across Singapore in 2019, demonstrates exceptional attention to material selection, sourcing components from Japan, Korea, and Malaysia to ensure premium quality. The design's innovative approach to feminine health product packaging earned recognition with a Bronze A' Design Award in the Packaging Design category, acknowledging its contribution to elevating the user experience through its combination of functional excellence and aesthetic appeal. The project successfully balances the challenge of creating a fresh, contemporary look while maintaining brand recognition, utilizing typography as a core design element to create a unique market position and enhance product visibility.

Author: Adam Dawson

Keywords: feminine hygiene packaging, minimalist design, typographic branding, resealable aluminum packaging, sanitary product innovation, user-centered design

SOURCES:
https://competition.adesignaward.com/101113

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