Wen Niang Yellow Rice Wine

Wen Niang Yellow Rice Wine is an innovative packaging design that revolutionizes the presentation of traditional Chinese yellow rice wine through its distinctive glass bottle featuring an elegantly embossed crane motif that wraps around 320 degrees of the vessel's surface. Created by designer Tiger Pan and team in Shenzhen, China, this sophisticated design masterfully bridges classical Chinese cultural elements with contemporary aesthetic sensibilities. The design's most striking feature is its departure from conventional ceramic packaging, instead utilizing glass as the primary material to achieve superior gloss and texture while maintaining visual transparency. Standing 260mm in height with a 90mm diameter, the bottle's graceful silhouette is enhanced by the intricately detailed crane illustration, symbolizing integrity, elegance, health, and longevity in Oriental culture. This design, which earned the prestigious Golden A' Design Award in the Packaging Design category, represents a significant advancement in alcoholic beverage packaging, particularly for traditional Chinese yellow rice wine. The innovative approach successfully addresses the challenge of modernizing a traditional product while preserving its cultural significance, featuring technical achievements in glass embossing that required precise industrial guidelines to ensure aesthetic quality and production repeatability. The design's success lies in its ability to attract younger consumers while honoring the heritage of yellow rice wine, one of China's three most important fermented alcohol drinks, through its sophisticated balance of traditional cultural elements and modern design language.

Author: Adam Dawson

Keywords: yellow rice wine packaging, traditional Chinese beverage design, crane motif glass bottle, modern alcohol packaging, cultural packaging innovation, premium beverage design

SOURCES:
https://competition.adesignaward.com/101157

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