Jianlibao Wepop Sugar-free Sparkling Water

Jianlibao Wepop Sugar-free Sparkling Water is an innovative beverage packaging design that exemplifies contemporary approaches to health-conscious consumer products through its distinctive visual language and functional design elements. The design, created by Tiger Pan and team in China, features a sophisticated PET bottle structure that tapers upwards, complemented by a silk-screen matte film finish that enhances tactile experience and grip stability. The most striking aspect of this design is its pioneering use of pixelated typography, where individual characters are deconstructed into separate building blocks, creating a playful yet modern aesthetic that resonates with younger demographics. The design incorporates pop art-inspired fruit illustrations rendered in high-purity, contrasting colors to represent different flavor variants, while maintaining visual coherence across the product line. This packaging solution, which won the Silver A' Design Award in the Packaging Design category, represents a significant innovation in beverage packaging design, particularly in its approach to combining health-conscious positioning with youth-oriented visual elements. The design successfully addresses contemporary market demands for sugar-free, healthy beverages while maintaining strong shelf presence through its distinctive silhouette and graphic treatment. The technical execution demonstrates careful consideration of production feasibility, utilizing accessible materials and printing techniques that ensure efficient market implementation while maintaining design integrity.

Author: Adam Dawson

Keywords: beverage packaging design, sugar-free drinks, pop art typography, pixelated graphics, youth-oriented design, contemporary bottle design

SOURCES:
https://competition.adesignaward.com/101162

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