Faberlic Supplements Packaging Concept

Faberlic Supplements Packaging Concept is an innovative packaging design solution that addresses the contemporary need for health supplement containers in urban environments, developed to communicate wellness and vitality through its visual language. The design, created by graphic designer Dmitry Kultygin with 3D visualization by Pavel Gubin, employs a sophisticated visual metaphor represented through a distinctive diagram that illustrates the progressive improvement in well-being through supplement usage. The packaging consists of a cylindrical plastic jar with dimensions of 60.5mm in diameter and 111mm in height, featuring a meticulously designed paper label measuring 72.5mm in height and 190mm in width. The primary graphic element ingeniously incorporates the letter 'F' into its design while maintaining a clean, modern aesthetic enhanced by a silver Pantone background applied through offset printing. This design, which was developed between August 2019 and February 2020 in Moscow, demonstrates exceptional attention to consumer psychology and brand communication, particularly in how it addresses the modern consumer's need for products that combat environmental stressors and urban lifestyle challenges. The concept earned recognition with a Silver A' Design Award in the Packaging Design category, acknowledging its innovative approach to visual communication and functional design. The packaging solution effectively balances aesthetic appeal with practical functionality, incorporating clear information hierarchy and visual elements that resonate with health-conscious consumers while maintaining professional pharmaceutical standards. The design's success lies in its ability to convey complex health benefits through simple, elegant visual language, making it immediately comprehensible in both digital and print catalogs.

Author: Adam Dawson

Keywords: packaging design, health supplements, wellness products, pharmaceutical packaging, visual metaphor, consumer health

SOURCES:
https://competition.adesignaward.com/101178

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