Kuniichi Food Package

Kuniichi Food Package is an innovative packaging design solution for traditional Japanese Tsukudani, a soy sauce-based preserved food, that revolutionizes the presentation of this cultural delicacy through contemporary design elements while maintaining its traditional essence. The design, created by Japanese designer Katsunari Shishido, features a distinctive cubic shape measuring 75x75x75mm that facilitates versatile display configurations and encourages multiple unit purchases. The package design incorporates nine distinct labels that masterfully blend modernized traditional Japanese patterns with visual elements that reflect the characteristics of various ingredients, creating a cohesive visual system that appeals to both younger and older generations. The sophisticated design approach begins with a carefully crafted brand logo, developed with the vision of sustaining the product's legacy for a century to come, while the overall aesthetic treatment transforms traditional preserved food into an attractive gift item. This packaging solution, which earned the prestigious Golden A' Design Award in the Packaging Design category, successfully addresses the challenge of making traditional Tsukudani more accessible to younger consumers through its contemporary visual appeal and practical functionality. The design's success is evident in its ability to encourage multiple unit purchases and its effectiveness in department stores and shopping malls across Japan since its 2019 launch, demonstrating how thoughtful packaging design can bridge generational gaps and revitalize traditional food products.

Author: Adam Dawson

Keywords: japanese food packaging, traditional pattern modernization, cubic package design, tsukudani preservation, contemporary gift packaging, cultural food branding

SOURCES:
https://competition.adesignaward.com/101229

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