Beyond The Blue Book

Beyond the Blue Book is an innovative and environmentally conscious publication that explores the multifaceted nature of oceanic environments through a sophisticated color-coded narrative approach. This thoughtfully designed book, created by designer Sung ho Nam, employs a distinctive chapter-based color system to convey various aspects of marine ecosystems and environmental challenges. Each chapter utilizes specific color chips that symbolically represent different states of oceanic health and conditions - from the vibrant green representing thriving sea forests to the stark red depicting the darker aspects of marine life, such as whale hunting. The publication, measuring 187mm by 245mm with 90 pages, demonstrates exceptional environmental consideration in its production, utilizing soybean oil ink printing on 100g matte paper with thread binding to minimize environmental impact. Developed between April 2018 and May 2019 in Seoul, this publication serves as an intuitive educational tool that makes complex environmental issues accessible to readers of all ages through its universal color-based communication system. The work received recognition with a Silver A' Design Award in the Print and Published Media Design category, acknowledging its innovative approach to environmental communication and sustainable production methods. The book's design excellence lies in its ability to transform complex environmental narratives into visually compelling and easily digestible content, while maintaining high standards of sustainable production practices.

Author: Adam Dawson

Keywords: environmental design, sustainable publishing, marine conservation, color theory, educational design, eco-friendly printing

SOURCES:
https://competition.adesignaward.com/101318

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