Pavomea Dessert Store Dessert Branding

Pavomea Dessert Store Dessert Branding is an innovative visual identity system that exemplifies the intersection of artistic elements with culinary branding, developed by Chinese designer Jansword Zhu. This sophisticated branding project, which earned a Bronze A' Design Award in Graphics, Illustration and Visual Communication Design category, draws profound inspiration from the chromatic theories of German polymath Johann Wolfgang von Goethe, particularly his groundbreaking work on color theory and the hexagonal color wheel. The design's distinctive approach manifests through a minimalist white color scheme that emphasizes the concept of panchromatism, while incorporating a dynamic logo system that can transform into three different modes to represent the principles of light refraction through a prism. The comprehensive brand identity encompasses package design utilizing paper structures and spatial design elements featuring acrylic components, creating a cohesive visual language that extends from two-dimensional applications to three-dimensional retail environments. The project, executed between September and December 2018 in Beijing, demonstrates exceptional attention to material quality control and presents a sophisticated fusion of historical color theory with contemporary design principles. The branding system's success lies in its ability to elevate a dessert establishment beyond mere confectionery, transforming it into an artisanal destination where culinary creativity meets visual sophistication, exemplifying how theoretical concepts can be translated into practical commercial applications while maintaining artistic integrity.

Author: Adam Dawson

Keywords: Visual identity design, artisanal dessert branding, minimalist color scheme, prism-inspired logo, retail space design, contemporary brand aesthetics

SOURCES:
https://competition.adesignaward.com/101355

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