Menton Flavored Water

Menton Flavored Water is an innovative beverage design that exemplifies the fusion of health-conscious product development with sophisticated packaging aesthetics. This light-flavored water product, distinguished by its use of imported Mediterranean lemons, represents a significant advancement in the premium beverage sector through its thoughtful combination of design elements and technical innovation. The product's visual identity is characterized by a distinctive metallic Tiffany blue colorway and playful illustrated lemon patterns, creating an association with Mediterranean leisure while maintaining a premium market position. The packaging design, which won the Bronze A' Design Award in the Packaging Design category in 2020, employs a lightweight PET bottle design weighing merely 17.85 grams for a 500mL container, demonstrating remarkable sustainability considerations. The production utilizes advanced dry aseptic line technology, eliminating the need for preservatives while maintaining product integrity. Targeting young consumers aged 15-25, particularly students and young professionals in developing urban markets, the design successfully differentiates itself in a competitive marketplace through its unique visual language that combines health-conscious attributes with contemporary aesthetic appeal. The design strategy effectively balances premium positioning with accessibility, maintaining competitive pricing while elevating the brand through sophisticated design elements that resonate with increasingly design-aware younger consumers who possess international tastes and refined aesthetic sensibilities.

Author: Adam Dawson

Keywords: beverage design, sustainable packaging, premium water, Mediterranean inspiration, aseptic technology, health-conscious design

SOURCES:
https://competition.adesignaward.com/101535

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