Boho Ras Packaged Cocktails

Boho Ras Packaged Cocktails is an innovative beverage packaging design that revolutionizes the presentation and consumption of traditional Indian spirits through a contemporary fusion approach. This distinctive design concept, created by Abhijeet Thakur, seamlessly integrates local Indian spirits with global cocktail culture, establishing a unique glocal aesthetic that resonates with modern consumers. The packaging design features sophisticated glass bottles available in 200ml and 750ml variants, adorned with labels that incorporate abstract visual elements symbolizing the sensorial experience of consumption. The design's artistic direction draws inspiration from Bohemian culture, reflecting an unconventional and artistic lifestyle while maintaining a premium market positioning. The visual language employs a careful balance between traditional Indian design elements, such as the semicircular curve in the label reminiscent of local spirit bottles, and contemporary global aesthetic sensibilities. This Silver A' Design Award-winning packaging design stands out for its innovative approach to presenting handcrafted cocktails made with fine local Indian spirits, overseen by professional mixologists. The project demonstrates exceptional attention to technical specifications, with the 200ml bottles measuring approximately 250mm in height with 145mm labels, while the 750ml variants stand at 350mm with 240mm labels. The design successfully overcomes the challenge of creating a premium visual identity that appeals to experimental consumers seeking multi-sensorial experiences while maintaining authentic connections to local spirits heritage.

Author: Adam Dawson

Keywords: premium spirits, bohemian design, cocktail packaging, indian beverages, fusion aesthetics, contemporary mixology

SOURCES:
https://competition.adesignaward.com/101804

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