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Poma Electric Toothbrush - Entry #453345

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Poma Electric Toothbrush

Poma Electric Toothbrush

Poma Electric Toothbrush is an innovative personal care device that revolutionizes the traditional electric toothbrush design through its pioneering use of food-grade silicone construction and compact form factor. Developed by Latvian designer Andrei Majewski, this sophisticated oral care instrument represents a significant advancement in dental hygiene technology, featuring a streamlined design that is 20% smaller than conventional electric toothbrushes while maintaining powerful sonic motor capabilities of 13-15K RPM. The distinctive full-silicone body and bristles offer superior hygiene benefits, as the non-porous surface significantly reduces bacterial absorption, extending the brush head's longevity to six months - a considerable improvement over traditional brush heads. The device's innovative charging system incorporates a travel-friendly case that provides up to three months of extended battery life through wireless charging technology, making it particularly suitable for individuals with dynamic lifestyles. The thoughtfully engineered single-mode operation delivers consistent, gentle yet effective cleaning performance, while the ergonomic design ensures comfortable handling during use. This groundbreaking approach to oral care earned recognition with a Bronze A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category, acknowledging its contribution to advancing personal care device design through its combination of innovative materials, user-centric functionality, and sustainable features. The product's development, which began in August 2018, emerged from extensive research into the needs of frequent travelers and premium design enthusiasts, addressing common pain points such as bulky charging stations and unnecessary feature complexity.

Author: Adam Dawson

Keywords: electric toothbrush, silicone dental care, sonic cleaning technology, wireless charging, travel-friendly design, sustainable oral care

SOURCES:
https://competition.adesignaward.com/101946


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