Jing Yang Chun Wu Yun Liqueur Packing Boxes Protection

Jing Yang Chun Wu Yun Liqueur Packing Boxes Protection is an innovative packaging design solution that exemplifies the harmonious fusion of traditional Chinese cultural elements with contemporary design aesthetics. This sophisticated packaging design, created by Bxl Jupiter Team, draws inspiration from the classical Chinese novel Water Margin and specifically depicts the legendary tale of Wu Song's encounter with a tiger. The design incorporates traditional blue and white porcelain aesthetics with dynamic ink splash effects, creating a visually striking representation that captures the spirit of both the historical narrative and the premium liqueur it contains. The packaging, measuring 180mm in length, 110mm in width, and 330mm in height, utilizes paper as its primary material, demonstrating a thoughtful balance between cost-effectiveness and visual impact through monochrome printing techniques. The design's cultural significance is deeply rooted in the product name Jing Yang Chun, which references the 5000-year brewing culture heritage, with Jing derived from Jingzhi (representing brewing tradition), Yang suggesting mildness, and Chun referencing the spirit itself. This award-winning design, recognized with a Bronze A' Design Award in the Packaging Design category in 2020, successfully combines practical protection with artistic expression, effectively communicating the brand's heritage while ensuring the safe containment of the premium liqueur product.

Author: Adam Dawson

Keywords: packaging design, Chinese cultural heritage, liqueur packaging, protective container, artistic ink effects, traditional aesthetics

SOURCES:
https://competition.adesignaward.com/102035

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