Alharir Salon Beauty Salon Branding

Alharir Salon Beauty Salon Branding is a sophisticated visual identity system developed for a high-end beauty establishment in Saudi Arabia, exemplifying the fusion of traditional Arabic calligraphy with contemporary luxury aesthetics. The branding strategy, which earned a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, masterfully incorporates the Arabic letter ح (Ha) as its central design element, crowned with an elegant emblem to enhance its luxurious appeal. The comprehensive identity system employs a refined light-salmon color palette and meticulous attention to typographic detail, creating a visual language that resonates with global beauty trends while maintaining cultural authenticity. The design's vector-based execution ensures versatile application across various materials including silk, cardboard, wood, and luxury retail paper, while maintaining consistent quality in both digital and print formats. This branding solution successfully addresses the complex challenge of unifying diverse Saudi Arabian cultural elements into a cohesive visual narrative, particularly noteworthy for its implementation of feminine design elements, opulent textures, and sophisticated patterns that communicate premium service quality. The project, completed in 2018, demonstrates exceptional technical excellence in its scalable vector graphics, offering both RGB and CMYK color variants for comprehensive brand application, and has been instrumental in positioning the salon within the luxury beauty sector through its thoughtful integration of customer experience considerations into the visual design elements.

Author: Adam Dawson

Keywords: beauty salon branding, luxury beauty identity, Arabic calligraphy design, feminine visual branding, premium salon aesthetics, vector-based identity design

SOURCES:
https://competition.adesignaward.com/102472

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