Shanghui Haoting Sales Center

Shanghui Haoting Sales Center is an exemplary architectural interior design project completed in 2019, showcasing a sophisticated blend of metropolitan elegance and biophilic design principles within a 1,270-square-meter space in Shanghai's downtown district. The center's distinctive design philosophy centers on the harmonious integration of natural elements with contemporary luxury, featuring a remarkable indoor garden concept where carefully positioned trees serve as both aesthetic focal points and symbols of vitality. The interior architecture employs a refined material palette dominated by ivory marble with intricate moire patterns, walnut accents, and corrugated acrylic elements, creating a rhythmic visual narrative throughout the space. A significant design challenge of limited natural light was ingeniously addressed through the installation of dramatic crystal lighting fixtures and strategic use of floor-to-ceiling glass panels, which work in concert to create an atmosphere of luminous sophistication. The space planning incorporates innovative social zones centered around natural elements, while the geometric precision of repeated rectangular walls conceals integrated lighting solutions that generate subtle atmospheric effects. The design, which earned a Silver A' Design Award in the Interior Space, Retail and Exhibition Design category, demonstrates exceptional attention to detail in its multi-level layout, featuring a ground floor with a service counter and multimedia exhibition hall, complemented by thoughtfully designed social spaces that enhance commercial functionality while maintaining aesthetic coherence.

Author: Adam Dawson

Keywords: sales center design, luxury interior architecture, biophilic commercial space, modern exhibition design, metropolitan retail design, sustainable commercial interior

SOURCES:
https://competition.adesignaward.com/103182

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