Breath Posters

Breath Posters is a significant visual communication design project created in response to the global COVID-19 pandemic, employing sophisticated graphic design principles to convey messages of unity and resilience during challenging times. The series utilizes an innovative approach to positive and negative space, masterfully integrating facial profiles with mask shapes to create a powerful visual metaphor for the symbiotic relationship between personal protection and collective wellbeing. Measuring 700 mm x 1000 mm, these posters demonstrate exceptional technical execution through hand-drawn graphics and digital manipulation using professional design software. The work's distinctive aesthetic is characterized by its exploration of interconnected themes - breathing, urban environments, and human vitality - represented through carefully constructed visual elements including cityscapes, hearts, and rhythmic patterns. The design's conceptual depth is evident in its multi-layered symbolism, addressing the indivisible nature of global community and shared human experience during the pandemic. This sophisticated approach to visual storytelling earned the project a Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, recognizing its contribution to public health communication and social awareness. The versatile design framework allows for adaptation across various media platforms, from print to digital applications, and has potential for expansion into three-dimensional installations and motion graphics, demonstrating its comprehensive approach to modern communication design challenges.

Author: Adam Dawson

Keywords: breath mask design, visual communication, pandemic awareness, positive negative space, graphic symbolism, public health messaging

SOURCES:
https://competition.adesignaward.com/103564

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