New Vision Packing

New Vision Packing is an innovative packaging design solution that revolutionizes the traditional approach to fruit juice packaging through the integration of advanced computer technology and sophisticated printing techniques. Developed in 2019, this design system employs a distinctive visual language that transforms conventional juice packaging paradigms by creating unique graphic representations of various fruits, making the products instantly recognizable and memorable to consumers. The design's primary innovation lies in its ability to effectively communicate the nutritional value of fruit juices through compelling visual elements, achieved through a sophisticated combination of computer-aided design and laser printing technology. Standing at 220mm in height with a 64mm diameter, these containers feature meticulously crafted graphics that seamlessly merge artistic expression with technological precision. The design methodology incorporates both Illustrator and Photoshop software capabilities to create a harmonious visual narrative that effectively conveys the product's natural essence. This groundbreaking approach to packaging design, which earned recognition at the A' Design Award Competition with an Iron A' Design Award in the Packaging Design category, demonstrates exceptional achievement in combining aesthetic appeal with functional efficiency. The design's success lies in its ability to differentiate itself from conventional supermarket juice packaging while maintaining practical usability and strong shelf presence, representing a significant advancement in the field of packaging design through its innovative use of computer-special effects and laser printing technology.

Author: Adam Dawson

Keywords: packaging innovation, visual communication design, fruit juice packaging, laser printing technology, computer-aided design, consumer recognition

SOURCES:
https://competition.adesignaward.com/103664

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