Wolffstrunk Corporate Identity

Wolffstrunk Corporate Identity is a comprehensive visual branding system developed in 2020 that exemplifies minimalist design principles through graphic reduction and precise execution. The identity system centers around a graphically reduced wolf figure combined with a stylized drop motif, creating a distinctive design mark that serves as the foundation for the entire corporate design framework. This sophisticated visual identity, created for a premium fruit schnapps and liqueur distillery in Extertal, Germany, encompasses a complete suite of brand elements including a composite mark, business documentation, bottle labels, posters, postcards, a detailed brand book, and digital animations. The design philosophy adheres to the less is more principle, manifesting in a modern, authentic, and confidently humorous brand personality. The corporate identity system's most innovative feature is its dynamic design mark featuring a movable wolf head, which enables versatile applications across various advertising materials while maintaining brand consistency. The project, which earned a Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category in 2021, demonstrates exceptional technical execution through its use of Adobe Creative Suite and high-quality print production. The 132-page brand book, measuring 128 mm x 175 mm, serves as a comprehensive guide to the identity system, which eschews ornamental excess in favor of memorable, distinctively recognizable design elements that effectively communicate the brand's premium positioning and traditional craftsmanship values.

Author: Adam Dawson

Keywords: corporate identity design, minimalist branding, graphic reduction, visual communication, brand system, distillery branding

SOURCES:
https://competition.adesignaward.com/103697

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