Plaza Del Sol Crisp Bag

Plaza del Sol Crisp Bag is an innovative packaging design that exemplifies the contemporary interpretation of Spanish folk graphic traditions in commercial food packaging. This distinctive crisp bag design, measuring 195mm x 320mm, masterfully combines traditional Spanish cultural elements with modern aesthetic sensibilities, creating a unique visual narrative that resonates with consumers. The design's conceptual framework draws inspiration from souvenir objects commonly found in Spanish tourist destinations, reimagining these familiar motifs through a lens of sophisticated humor and irony. Through meticulous still-life photography and set design, the packaging showcases the product's ingredients in carefully composed arrangements that elevate the visual storytelling aspect of the brand. The design employs flexographic printing techniques to achieve its distinctive appearance, while the strategic placement of photographic elements and graphic components creates a harmonious balance between traditional Spanish character and contemporary design principles. This packaging design, which was honored with a Bronze A' Design Award in the Packaging Design category, demonstrates exceptional creativity in its approach to visual communication, successfully bridging the gap between cultural heritage and modern consumer expectations. The design's unique properties include its ability to evoke emotional responses through humor while maintaining brand integrity, representing a significant achievement in packaging design that combines functionality with cultural storytelling. The project, developed between May 2019 and February 2020, exemplifies how traditional cultural elements can be transformed into contemporary design language, creating packaging that not only serves its practical purpose but also enriches the consumer experience through thoughtful artistic expression.

Author: Adam Dawson

Keywords: packaging design, Spanish folk art, contemporary branding, food packaging, cultural design, visual storytelling

SOURCES:
https://competition.adesignaward.com/104257

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