Greenland International Expo City Sales Center

Greenland International Expo City Sales Center is an exemplary architectural and interior design achievement that masterfully integrates cultural elements with contemporary design principles, situated in Jinan, China. This 7,000-square-meter facility, completed in 2019, draws profound inspiration from the Yellow River's flow and the region's rich cultural heritage, including Mount Tai and Baotu Spring. The design, conceived by chief designers Junlong Yuan and Juan Wang, showcases an innovative approach to spatial organization through the harmonious integration of natural elements and modern functionality. The center features a groundbreaking 16x9-meter LED screen in its lobby, creating an immersive experience that simulates the Yellow River's flow throughout the space. The interior design employs a sophisticated material palette including wood carving, art paintings, large-scale installations, marble background walls, and bronze and stone carvings, all orchestrated to create a cohesive aesthetic narrative. The space is characterized by its elegant brown and natural wood color scheme, which successfully bridges Oriental charm with contemporary artistic expression. The facility's functional layout thoughtfully connects negotiation areas, lounges, and children's play spaces, creating a comprehensive humanistic living pavilion. The design's technical innovation is particularly evident in its super aluminum grating structure and auspicious cloud patterns, representing a significant breakthrough in architectural implementation. This exceptional project, recognized with a Gold A' Design Award in the Interior Space, Retail and Exhibition Design category in 2020, demonstrates outstanding achievement in spatial design, cultural integration, and technological innovation.

Author: Adam Dawson

Keywords: sales center design, cultural architecture, exhibition space, Oriental contemporary design, sustainable interior, luxury retail space

SOURCES:
https://competition.adesignaward.com/104305

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