Vitartissimi Natural Fragrance Package

Vitartissimi Natural Fragrance Package is an innovative packaging design solution for natural essential oil fragrance candles that exemplifies minimalist aesthetics and sustainable design principles. This sophisticated packaging system, recognized with an Iron A' Design Award in the Packaging Design category, features a thoughtfully conceived dual-component structure consisting of a pristine white box and complementary bellyband. The design's distinguishing characteristic lies in its deliberate restraint, employing an uncolored approach with subtle hot stamping and embossing techniques for the logo and brand messaging. Crafted from FSC-certified materials, the packaging demonstrates environmental consciousness while maintaining premium quality standards. The cubic form, measuring 82mm in width, 82mm in depth, and 100mm in height, serves both practical and aesthetic purposes, optimizing storage efficiency while presenting a striking visual contrast in retail environments dominated by colorful alternatives. The design philosophy embraces the less is more principle, allowing the product's natural qualities to take precedence while providing users with a reusable storage solution. Developed between April and December 2019, spanning from Florence to Suzhou, the package design skillfully balances functional requirements with artistic sensibility, incorporating high-quality artistic paper that enhances tactile experience. The design's innovative approach to information presentation relegates product details to the bellyband, preserving the box's clean aesthetic and extending its post-purchase utility. This thoughtful consideration of the product's lifecycle, from initial presentation to potential reuse, represents a forward-thinking approach to packaging design that addresses contemporary environmental concerns while maintaining brand sophistication.

Author: Adam Dawson

Keywords: sustainable packaging, minimalist design, essential oil packaging, eco-friendly materials, luxury candle packaging, reusable container

SOURCES:
https://competition.adesignaward.com/104584

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