Design Dignitaries Club

Design Dignitaries Club
In a world where design excellence often gets lost in marketing noise and unsubstantiated claims, the Design Dignitaries Club stands as an exclusive sanctuary of verified achievement, bringing together only those brands and designers who have proven their excellence through A' Design Award's rigorous, blind peer-review evaluation where entries are voted on pre-established evaluation criteria, anonymously, by A' Design Award's Grand Jury Panel, consisting of world's leading academics, university professors, scholars, representatives of world's top brands, creative agencies and architecture firms, prominent and established, award-winning designers, star-architects and innovators, as well as influential and important journalists, press members and editors. Your invitation-only association, your acceptance to our Design Dignitaries Club, transforms your moment of recognition into a lifetime of distinguished membership, where your validated creative excellence becomes a permanent professional asset that transcends individual projects or temporary success. Think of Design Dignitaries Club membership as receiving a royal seal or official stamp on your professional passport, where A' Design Award's validation becomes a permanent mark of excellence that every future client, partner, or employer can see and trust, similar to how a trade license or certification follows professionals throughout their careers, except our certification validates creative excellence through one of the world's most rigorous design evaluation processes. The beauty is that unlike claims you make about yourself which people might doubt, A' Design Award's verification comes from our Grand Jury Panel, consisting of hundreds of impartial international experts, academics and professionals, who have no stake in your success, making the validation fair and meritocratic. To put it differently, Design Dignitaries Club membership becomes your permanent proof of excellence that speaks for itself in every professional situation and very importantly, people are more likely to invest in your bold, unconventional ideas when you win the A' Design Award because you have already proven your excellence through our meritocratic evaluation, and this creative freedom is essential for creating masterworks and statement pieces that require bold investments.

Design Dignitaries Club Membership for Laureates
Membership in the Design Dignitaries Club, exclusively available to A' Design Award Professional Edition laureates, represents both a prestigious honor and valuable privilege earned through proven excellence. Laureates gain tangible benefits across multiple dimensions, including merit-based prestige, increased media visibility, exclusive gala attendance, global exhibition opportunities, strategic business partnerships, and access to elite international networks. Beyond enhancing organizational reputation, membership also delivers deep personal fulfillment, team pride, and authentic professional recognition validated by rigorous international jury evaluations. Each of the detailed benefits outlined below highlights specific advantages supported by established research from psychology, sociology, business administration, and marketing, explaining why and how these privileges significantly enrich the professional journeys of A' Design Award winners.

• Merit-Based Prestige Through Fair Judging
  Design Dignitaries Club membership comes through validation by A' Design Award's Grand Jury Panel. A' Design Award uses blind peer review, where judges see your work but not your name. Entries are voted on pre-established evaluation criteria anonymously. The A' Design Award maintains an apolitical stance and uses statistical normalization. Our transparent and academic methodology creates a solid seal of excellence based purely on merit. Research in institutional theory demonstrates that third-party certifications from rigorous, transparent evaluation processes significantly enhance organizational legitimacy and reduce information asymmetry in market transactions, particularly when certification bodies maintain independence and methodological rigor. Your brand receives recognition that is not open for question because A' Design Award's process is so thoroughly fair and transparent. In practical terms, your A' Design Award win, and Design Dignitaries Club membership becomes proof of excellence that speaks louder than most marketing claims.
  
  
• Pure Prestige and Status
  Design Dignitaries Club membership represents the attainment of your prestigious recognition through A' Design Award. Your brand achieves elevated status among peers, clients, consumers and competitors. A' Design Award validation transforms your market position from participant to distinguished leader, especially because our evaluation is purely based on merit. Design Dignitaries Club provides the prestige that comes from proven excellence validated by hundreds of international experts. Research in status hierarchy theory and symbolic capital frameworks developed by sociologists like Weber and Bourdieu demonstrates that prestigious awards function as status signals that fundamentally alter how organizations are perceived and valued in their markets, creating what researchers call "status spillovers" where prestige in one domain enhances reputation across all business activities. A' Design Award essentially elevates your brand's standing in every professional interaction, as Design Dignitaries Club membership signals achievement at the highest level. To put it plainly, joining Design Dignitaries Club through A' Design Award means your brand now carries prestige that opens doors and commands respect wherever your work is discussed.
  
  
• Deep Personal Achievement and Team Pride
  Winning A' Design Award and joining Design Dignitaries Club delivers profound emotional and psychological rewards to founders, designers, and entire teams. The recognition validates years of hard work, creativity, innovation and dedication. A' Design Award provides the deeply human satisfaction of having your excellence acknowledged by international experts. Design Dignitaries Club membership becomes a career-defining achievement that brings genuine fulfillment beyond financial metrics. Self-determination theory and achievement motivation research in psychology shows that external validation of competence through prestigious recognition satisfies fundamental psychological needs for competence and relatedness, creating intrinsic motivation that enhances creativity, well-being, and sustained performance over time. A' Design Award recognition through Design Dignitaries Club membership fuels continued excellence by satisfying the deep human need for meaningful achievement recognition. In simple terms, winning A' Design Award brings the kind of professional joy and personal pride that money alone cannot buy, creating lasting fulfillment that energizes future creative work.
  
  
• Natural Media Attention and Press Coverage
  Design Dignitaries Club events naturally attract media attention due to the convergence of industry leaders, cultural figures, press members and design excellence at A' Design Award gatherings. Press and media professionals regularly cover our culturally significant events and occasions. Your brand gains organic publicity opportunities through association with newsworthy Design Dignitaries Club events. A' Design Award's prestigious gatherings create natural story angles for journalists seeking design innovation content. Media framing theory and news value research demonstrates that events combining exclusivity, prominent attendees, high-profile guests and cultural significance possess high news value that attracts earned media coverage, with third-party validation through A' Design Awards providing the credibility journalists seek when selecting sources and stories. Design Dignitaries Club membership positions your brand within naturally newsworthy contexts where media coverage happens organically through A' Design Award's prestigious events. Simply stated, Design Dignitaries Club events generate the kind of authentic media interest that paid advertising cannot replicate, giving your brand earned media opportunities. Here, we would like to kindly remind you that for physical invitation to our events, you need to be a current winner of the A' Design Award via Professional Edition Entry (i.e. if you win this year, you get invited physically to this years' events but not to next year's events. This is done to ensure event attendees are all concurrent winners).
  
  
• Multiple Elite Club Access Automatically
  A' Design Award winners automatically gain acceptance into World Design Consortium. You also join Prime Clubs, Design Business Index and other prestigious organizations. Design Dignitaries Club membership creates a multiplier effect. One achievement unlocks multiple elite networks simultaneously. Network theory research, particularly Granovetter's strength of weak ties concept, shows that access to multiple distinct professional networks creates exponentially greater opportunities than single network membership, as diverse connections bridge structural holes between industries and markets. Design Dignitaries Club essentially becomes your master key to multiple exclusive organizations at once. To put it another way, winning the A' Design Award creates a domino effect of prestigious memberships that would otherwise take years to achieve individually.
  
  
• Black-Tie Gala Access
  La Notte Premio A' is the iconic red-carpet black-tie gala night organized by A' Design Award. Design Dignitaries Club members attend alongside world-leading brands and top manufacturers. Star architects and industry leaders gather in an atmosphere of celebration. Design Dignitaries Club creates perfect conditions for strategic networking. Studies in impression management and ceremonial events show that formal galas create heightened emotional states and memorable experiences that strengthen business relationships far more effectively than standard networking events, as formal settings trigger reciprocity norms and social bonding. A' Design Award gala attendance positions your brand among global design elite in a setting designed for meaningful connections. Simply stated, Design Dignitaries Club gala access means networking at the highest level of formality and prestige. Here, we shall note that Gala Access is only reserved for Design Dignitaries Club who have won the A' Design Award via Professional Edition pathway in the current edition - i.e. you have to win Professional Edition A' Design Award to be able to attend our iconic red-carpet black-tie gala, and invitation is only for the year for which you are declared a winner via professional edition.
  
  
• Global Exhibition Presence
  Design Dignitaries Club members showcase work at A' Design Award's World Design Exhibition in Italy. Your designs also feature in international exhibitions with thousands of other works. A' Design Award's international design exhibitions for Design Dignitaries Club members provides true global visibility. You reach multiple markets and cultures simultaneously. Marketing research on experiential touchpoints reveals that physical exhibition presence creates multisensory brand experiences that generate stronger emotional connections and purchase intentions than digital-only exposure, particularly in design-conscious markets. Your designs gain physical presence in prestigious international venues through A' Design Award exhibitions. This means Design Dignitaries Club membership transforms your work from local creation to global exhibition piece. Here, we shall note that physical exhibition prospects is only reserved for Design Dignitaries Club who have won the A' Design Award via Professional Edition pathway in the current edition - i.e. you have to win Professional Edition A' Design Award to be able to physically exhibit your work in World Design Exhibition and among others, physical exhibition is only for the year for which you are declared a winner via professional edition, that said, digital edition laureates gain digital exhibition opportunities.
  
  
• High-Level Business Partnership Opportunities
  Design Dignitaries Club creates structured opportunities for strategic collaboration. A' Design Award laureates meet senior-level professionals and industry leaders. Brand representatives attend exclusive events and meetings. Design Dignitaries Club interactions are designed to foster meaningful partnerships. Organizational behavior research demonstrates that curated professional gatherings with pre-validated participants reduce search costs and accelerate partnership formation through decreased due diligence requirements and increased trust. A' Design Award essentially pre-qualifies your collaboration partners through the same rigorous process you experienced. In essence, Design Dignitaries Club meetings bring together only those who have proven excellence, making partnerships more likely to succeed. Here, we shall note that Physical Event invitations are generally reserved for Design Dignitaries Club who have won the A' Design Award via Professional Edition pathway in the current edition - i.e. you have to win Professional Edition A' Design Award to be able to gain physical attendence invitations to our high-end events and invitation is only for the year for which you are declared a winner via professional edition.
  
  
• International Cultural and Business Connections
  A' Design Award's Design Dignitaries Club connects laureates with cultural representatives from almost all major countries. The Grand Jury Panel includes members from diverse nations. The international composition of the A' Design Award, both jurors and laureates, creates a naturally global network. Every connection is backed by validated design excellence. Cross-cultural business research shows that cultural bridging through trusted intermediaries significantly reduces market entry barriers and accelerates international expansion through cultural intelligence transfer and local legitimacy. Design Dignitaries Club membership provides built-in cultural ambassadors for global market expansion. Practically speaking, A' Design Award creates instant international credibility through culturally diverse validation.
  
  
• Learning From Other Winner Brands
  Design Dignitaries Club symposiums, workshops, and conferences are organized by A' Design Award. Design Dignitaries Club events bring together thought leaders for knowledge exchange. Laureates gain insights from concurrent excellence across multiple design disciplines. You learn from success in industries beyond your own. Innovation diffusion theory demonstrates that exposure to adjacent possible innovations from related fields accelerates creative breakthroughs through combinatorial creativity and cross-pollination of ideas. A' Design Award events become your innovation laboratory through exposure to diverse excellence. What this means is that Design Dignitaries Club participation feeds your creative pipeline with proven innovations from parallel fields.
  
  
• Your Reputation Grows Through Association
  Association with Design Dignitaries Club creates a halo effect for your brand. You benefit from the collective prestige of fellow A' Design Award laureates. Design Dignitaries Club includes established global brands and star designers. Your brand gains status through the company it keeps. Social proof theory and associative network models show that proximity to high-status entities transfers reputation benefits through cognitive association, particularly when group membership requires validated achievement. Your brand gains prestige through association with A' Design Award's elite community of winners. In other words, Design Dignitaries Club membership means your brand keeps prestigious company that elevates perception.
  
  
• Connect With Today's Success Stories
  Design Dignitaries Club requires that physical gala attendance includes only current-year A' Design Award winners. This ensures you network with brands demonstrating contemporary excellence. Your connections stay fresh and market-relevant. You meet companies succeeding right now, not just historical winners. Organizational ecology research reveals that networks composed of currently successful entities provide more valuable market intelligence and partnership opportunities than historical achievement-based groups, as contemporary success indicates current market fit. A' Design Award keeps your network focused on present and future opportunities rather than past achievements. This translates to Design Dignitaries Club connections that help you stay ahead of market trends rather than behind them. Here, we shall note that Gala invitations are reserved only for Design Dignitaries Club who have won the A' Design Award via Professional Edition pathway in the current edition - i.e. you have to win Professional Edition A' Design Award to get an invitation to our red-carpet black-tie iconic gala and invitation is only for the year for which you are declared a winner via professional edition.
  
  
• Your Design Becomes Diplomatic Passport
  A' Design Award transforms creative excellence into diplomatic-level credentials. Design Dignitaries Club membership serves as a universal passport. Your Design Dignitaries Club passport transcends traditional business boundaries. A' Design Award winner brands engage faster with governmental, cultural, and international representatives as recognized cultural contributors. According to soft power theory developed by Joseph Nye and cultural diplomacy frameworks, creative industries serve as powerful diplomatic tools that build international goodwill and influence through cultural exchange, with design excellence functioning as a universal language that bridges political and economic divides. A' Design Award winners essentially receive diplomatic recognition for creative contributions, elevating brand status from commercial entity to cultural ambassador. In practical terms, Design Dignitaries Club membership means your creative work becomes your diplomatic credential, opening governmental and international doors typically closed to commercial brands.
  
  
• Proof of Real Excellence
  Design Dignitaries Club membership provides authenticity verification through A' Design Award's transparent evaluation. Blind peer review by A' Design Award's Grand Jury Panel, which consists of international jurors (world-class academics, prominent professionals, top journalists) from almost all countries, in all industries, validate your work. A' Design Award's Grand Jury evaluation creates an unmanipulable seal of genuine excellence. Real achievement becomes distinguished from marketed claims. Authentication theory in consumer psychology demonstrates that third-party verification of excellence through transparent, rigorous processes dramatically increases consumer trust and willingness to pay premium prices, as authenticity has become the scarcest commodity in oversaturated markets. A' Design Award provides laureates with proof of authentic excellence that resonates with increasingly skeptical consumers seeking genuine quality. Simply expressed, Design Dignitaries Club membership becomes your authenticity certificate in a world full of unsubstantiated claims.
  
  
• Peer Excellence Community
  Design Dignitaries Club creates a sustained support ecosystem for A' Design Award laureates. You form lasting professional relationships with fellow winners. A' Design Award verified peers understand excellence standards. Together, you foster continuous improvement through shared experiences and collaborative problem-solving. Communities of practice theory, pioneered by Wenger and Lave, demonstrates that professional communities united by shared excellence standards accelerate individual and collective learning through legitimate peripheral participation and knowledge sharing among practitioners. A' Design Award winners gain a brain trust of equally accomplished peers who provide honest feedback, collaboration opportunities, and mutual support. In other words, Design Dignitaries Club membership means joining a mastermind group where every member has proven their excellence through the same rigorous process.
  
  
• Easier Entry Into New Markets
  Design Dignitaries Club membership through A' Design Award reduces international market entry barriers. You receive pre-established credibility in new territories. The international jury network provides cultural ambassadors. Direct introductions to key stakeholders at exclusive events shortcut years of relationship building. International business research on liability of foreignness shows that third-party endorsements and network introductions significantly reduce the trust deficit faced by brands entering new markets, with prestigious certifications serving as risk-reduction signals for potential partners and customers. A' Design Award winners bypass typical market entry obstacles through instant credibility and warm introductions at Design Dignitaries Club events. To state it plainly, Design Dignitaries Club membership transforms you from unknown outsider to welcomed insider in international markets.
  
  
• Network of Verified Excellence
  Design Dignitaries Club represents both meaningful professional community and authentic validation. A' Design Award's meritocratic selection ensures every member earned their place through genuine excellence. Design Dignitaries Club creates relationships built on mutual respect. Networking becomes meaningful rather than transactional. Social identity theory and self-verification research show that membership in groups with rigorous entry standards enhances both individual self-concept and collective group prestige, as members internalize the group's excellence standards while benefiting from collective reputation. A' Design Award laureates join a community where every handshake represents mutual recognition of verified achievement, creating deeper, more meaningful professional relationships. Expressed simply, Design Dignitaries Club transforms networking from superficial card exchanges into genuine connections between proven excellence.
  
  
• Stay Current With Fresh Winners
  A' Design Award's Design Dignitaries Club maintains contemporary market relevance through unique requirements. Physical gala attendance includes only current-year winners. A' Design Award winner brands connect with enterprises demonstrating present-moment excellence. Design Dignitaries Club creates a dynamic ecosystem of current innovation leaders. Organizational ecology and dynamic capabilities research reveals that networks composed of currently successful entities provide superior market intelligence, innovation opportunities, and partnership value compared to legacy-based groups, as contemporary success indicates adaptability and market responsiveness. Design Dignitaries Club membership connects laureates with brands succeeding right now, providing real-time market insights and collaboration opportunities. In everyday language, A' Design Award ensures your network stays fresh and forward-looking rather than backward-facing.
  
  
• Government and Embassy Connections
  Design Dignitaries Club events organized by A' Design Award represent culturally significant gatherings that celebrate design excellence at the highest levels of society. These prestigious occasions naturally attract distinguished attendees from various spheres including cultural institutions, international organizations, and diplomatic communities who appreciate the role of design in cultural development. Your creative excellence receives recognition within these culturally important contexts. The events themselves carry diplomatic and cultural weight, positioning design as a bridge between commerce, culture, and international relations. According to social capital theory pioneered by Bourdieu and Coleman, participation in culturally significant events where diverse spheres of influence naturally converge creates valuable bridging social capital through organic interactions and shared cultural experiences. A' Design Award laureates find themselves celebrated within gatherings that hold cultural and diplomatic significance, where design excellence is recognized as a form of cultural contribution. Put simply, Design Dignitaries Club membership positions your work within events of cultural importance where design is celebrated as a diplomatic language that transcends borders.
  
  
• Permanent Excellence Record
  Design Dignitaries Club membership through A' Design Award creates a permanent record of verified excellence. This achievement becomes part of your professional history, documented and preserved for future reference. Your design excellence gets validated through rigorous international jury evaluation. This recognition becomes a lasting testament to your creative achievements at a specific point in time. Research in signaling theory from economics and credentialing studies in sociology demonstrates that permanent, third-party verified achievements serve as powerful career assets that compound in value over time, as each subsequent opportunity builds upon the credibility established by the initial recognition, creating what economists call increasing returns to reputation. A' Design Award essentially provides laureates with a permanent place in the documented history of design excellence, a recognition that grows more valuable with time as the award's prestige continues building. In simple terms, winning A' Design Award and joining Design Dignitaries Club creates an enduring record of your design achievement, similar to how a championship victory in sports or a work acquired by a major museum becomes a permanent part of someone's professional story, where this verified accomplishment continues to open doors throughout your career as documented proof that your design excellence was recognized by hundreds of international experts at this moment in time.
  
  

The Intelligence Network You Join
When you win the A' Design Award and join our Design Dignitaries Club, you gain access to competitive intelligence through natural observation and peer learning. By being among our fellow laureates at events and exhibitions, you discover what excellence looks like across multiple industries, learning winning patterns and emerging standards from peers who've also proven their merit through our rigorous evaluation. Your organic discovery and learning happens when excellent minds gather and share experiences. Our members regularly discover innovation approaches from different fields that transform their own work. Additionally, your membership creates the compound reputation effect as our Design Dignitaries Club benefits multiply annually as each year's activities and connections build upon previous ones, creating exponential credibility growth throughout your career. During economic uncertainties, our laureates are more likely to maintain stronger client relationships because validated excellence becomes a trusted refuge when markets are turbulent and when customers and partners naturally gravitate toward proven quality during challenging times.

Culture of Creativity and Innovation
When your brand wins the A' Design Award and joins our Design Dignitaries Club, many laureates report positive internal changes within their organizations. Your team members often feel increased pride working for an internationally validated, award-winning company, which can influence how they approach their work. Employees may become more confident in proposing creative ideas, knowing they are part of a meritocratically recognized organization validated by our Grand Jury Panel. Your A' Design Award success can serve as a motivating factor that may help attract creative talent who value working for companies with validated achievements. Many of our laureates find that existing team members tend to become more engaged in maintaining the standards that earned Design Dignitaries Club membership. This cultural shift, supported by your A' Design Award recognition, often contributes to improved creative output, enhanced problem-solving approaches, and strengthened innovation reputation. Research in organizational psychology suggests that external validation can positively influence internal culture, though results vary by organization. Simply said, our Design Dignitaries Club membership may help foster conditions where creative excellence flourishes, potentially creating an environment where recognition supports innovation, which can lead to continued growth. While every organization's experience differs, many of our laureates report that their A' Design Award recognition becomes a valuable catalyst for positive internal development.

License for Crazy Good Design
Winning the A' Design Award fundamentally enhances your negotiation dynamics and creative freedom. In every business conversation, whether with suppliers, distributors, potential partners, or new clients, you begin from a position of validated strength with your design excellence already established by our international jury panel. A' Design Award validation introduces you before you even enter the room. Our Design Dignitaries Club membership grants you innovation permission as such stakeholders, markets, and your own team provide greater latitude for creative risk-taking because your validated excellence creates a reputational foundation. Simply said, people are more likely to invest in your "crazy" ideas when you win A' Design Award because you have already proven your excellence, this is important to be able to create masterworks and statement pieces. When you've been validated by our Grand Jury Panel through our rigorous meritocratic process, clients, investors, and collaborators trust your creative judgment even when you propose something that seems radical or unprecedented. They think, "If this person/brand has already achieved excellence recognized through A' Design Award's meritocratic evaluation by the Grand Jury Panel, their unconventional vision likely has merit we should trust". This psychological shift is profound where instead of having to defend and justify every creative risk, our laureates find that their A' Design Award validation becomes a form of creative license. Partners are willing to fund experimental projects, clients approve boundary-pushing designs, and teams rally behind visionary concepts because your proven track record through our Design Dignitaries Club membership, earned through purely meritocratic assessment, establishes you as someone whose creative risks are worth taking. This is how true innovation happens - when talented creators have both the skill AND the trusted platform to execute their most ambitious visions. Our Design Dignitaries Club membership, achieved through meritocratic recognition by our Grand Jury Panel, essentially gives you the credibility cushion needed to pursue the extraordinary rather than settling for the safe and conventional. Your validated excellence becomes the foundation that enables your greatest creative achievements. This also transforms your ability to attract and retain exceptional talent; our laureates consistently report that top designers and professionals actively seek to work with A' Design Award winners, drawn to validated excellence culture. Your team takes pride in working for an internationally recognized brand, which strengthens retention and attracts candidates who value working with proven excellence.

Design Dignitaries Club for A' Design Award Laureates
A' Design Award Professional Edition laureates gain access to a very exclusive, invitation-only association with our Design Dignitaries Club, comprised of senior-level professionals and industry leaders in the field of design, architecture, creativity and design management, offering privileged opportunities for networking, strategic collaboration, creative conversations and engagement with influential figures, such as diplomatic representatives, government officials, brand representatives and esteemed high-profile guests at our distinguished events, conferences, symposiums and galas. Every year, A' Design Award organizes one of the design world’s most influential events, the La Notte Premio A' - A' Design Award’s iconic red-carpet black-tie gala night and awards ceremony, attended by world’s leading brands, top product manufacturers, prominent designers, star architects as well as government representatives, diplomats, ambassadors and other dignitaries and VIPs. Likewise, A' Design Award organizes international design events and exhibitions, the World Design Exhibition that is organized at the same time with our gala night and award ceremony in Italy is where it starts, afterwards we organize A' Design Award international design exhibitions featuring thousands of designs as well as A' Design Award’s 40 × 40 Design exhibitions, in addition to design gatherings, meetings and workshops that are organized, co-organized and sometimes sponsored by A' Design Award. All these events, starting with our gala night, under the auspicious umbrella of Design Dignitaries Club, provide an exclusive opportunity for you to connect with extremely important individuals in the design field. Being a winner of A' Design Award means you get an opportunity to join our Design Dignitaries Club, and thus able to attend our events with priority invitations. Within this framework, we shall clarify that only the Professional Edition A' Design Award laureates, who were awarded same period of gala organization, are invited to join our gala physically, i.e. you need to be winner this competition edition to join the gala night for this competition edition, this is done to ensure the gala features recent laureates who have demonstrated their excellence concurrently. So, one aspect of the Design Dignitaries Club is to physically bring A' Design Award laureates together with prestigious events. Now, the second aspect of the Design Dignitaries Club is based on how the laureates are selected and who are invited. A' Design Award follows a highly meritocratic process when it comes to design evaluation. When you submit your design, your design first passes through free preliminary review round helping you uplift your presentation quality to a set level, this is required to ensure a fair competition since when all presentations are equally well-presented jury can focus more on the intrinsic design qualities rather than presentations, reducing presentation biases and increasing fairness. The A' Design Award follows blind peer-review process where entries are anonymously judged, this means your work is judged solely on its merit, not because a name is attached to it, giving you opportunity to compete on equal footing with most established brands. A' Design Award is apolitical and is not affiliated with any special interest group, which again makes the competition fair, and all these make your Design Dignitaries Club membership even more important, as it highlights your meritocratically highlighted design excellence. A' Design Award jury is democratically and culturally inclusive, our Grand Jury Panel consists of hundreds of leading academics, eminent design professionals and influential journalists from almost all major countries in almost all industries, this brings immense cultural representation and industry experience that makes the A' Design Award highly fair. Entries to A' Design Award are voted on pre-established evaluation criteria following blind peer-review process, by a grand jury. A' Design Award further follows statistical methods such as score normalization and standardization before results are announced. In the end, A' Design Award is an immensely prestigious, highly meritocratic and very fair competition, and people who we invited to events, the A' Design Award winners, carry this recognition with them, and that’s why our Design Dignitaries Club is truly an elite gathering of world’s best designers, architects, brands and manufacturers. Design Dignitaries Club membership represents your acceptance and representation in our elite group of jury-vetted design excellence that further opens you doors to other prestigious associations, organizations and clubs such as the World Design Consortium, Prime Clubs, Design Business Index among others.

A' Design Award & Competition helps you get associated with leading designers, star architects, top brands and best product manufacturers worldwide, part of an elite group of design innovators.