Masstone
Masstone Boutique by SpActrum is a winner of the 2021 Bronze A' Design Award in Interior Space and Exhibition Design.
Masstone is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkMasstone Boutique
"A garden within" is the core concept of the boutique. This garden is not an isolated place, but a place one can wander around freely, rather it enhances connectivity. It is a junction between the inside and outside that slows down time. The pure geometric play of platforms and ramps, the use of steel, concrete and terrazzo reject any direct historical reference. The bespoke hanger lighting system crossing through the space enhances its aura. Despite its solid construction, the vertical plant wall softens the geometry, and the reflective panels impart an illusionist ambience to the space.
Featured Design
Masstone by SpActrum
Core Functionality
Boutique
Accolades
Interior Space and Exhibition Design Award Winner in 2021.
Bronze Winner
Masstone Boutique
Masstone is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Masstone is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Masstone splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
SpActrum
Yan Pan, the co-founder and design principle of SpActrum. He graduated from the Bartlett School of Architecture UCL, London, under the supervision of the legendary architect and architectural educator Professor Sir Peter Cook. Pan started his career in London since 2003, and has worked in high-profile design firms, such as Fosters + Partners, KPF and RTKL. His practice cover a wide range of projects, include urban regeneration for Chinese traditional villages, vacation town strategic designs, large-scale public and commercial building designs, art district redevelopment, housing renovations, fashion show scenes designs, and boutique fashion shop rebranding and so on, and have won international awards including AIA SH Award, A’ Design Award, IDA, Asia Design Awards, etc.
View Winner ProfileWinner Client
SpActrum
SpActrum is an architectural design and art studio based in London, Beijing and Shanghai. The practice specialises in architectural subject and believes in a cross-disciplinary approach in the current design industry, actively participating in disparate fields such as contemporary art, fashion, cultural reading, publication, antique collection and more. Our knowledge areas are continuously evolving through our introspection and interests from our diverse projects, to explore alternative research methods and deepen our critical and experimental practice.
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Masstone BoutiqueResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Masstone as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Masstone Boutique's unique features, innovation, and impact.
Media Showcase
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SpActrum
"Masstone Boutique" - Bronze A' Design Award Winner
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