Darin
Darin Korean Health Food Store by Heesoo Son and Seoyeon Yoon is a winner of the 2020 Silver A' Design Award in Packaging Design.
Darin is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkDarin Korean Health Food Store
The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.
Featured Design
Darin by Heesoo Son and Seoyeon Yoon
Core Functionality
Korean Health Food Store
Accolades
Packaging Design Award Winner in 2020.
Silver Winner
Darin Korean Health Food Store
Darin is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Darin is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Darin is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
Heesoo Son and Seoyeon Yoon
My name is Heesoo Son. I am learning design at Sungshin Women's University, and I mainly deal with brands and motion. I have won various contests such as as asia design prize, K-design award, ADAA, LOHB's video contest, etc. through my design, I have strengthened the meaning of the brand and made it more accessible to customers. Also, I'm interested in making the brand special to people through design and bringing better results. So I'm trying to learn more about what design I should do and apply those design principles to our work.
View Winner ProfileWinner Client
Darin
Darin is a Korean traditional health food store, branded with the basic principle of smoothing blood circulation and made to provide 2030 people with energy. Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Read The Inside Story
Discover in-depth story of the Darin, a Korean Health Food Store designed by the highly esteemed Heesoo Son and Seoyeon Yoon, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Korean Health Food Store now.
Darin Korean Health Food StoreResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Darin as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Darin Korean Health Food Store's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Darin at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Darin Korean Health Food Store.
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Darin
"Darin Korean Health Food Store" - Silver A' Design Award Winner
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